Ipsos, a world leader in market research, received the visit of its Global CEO, Jean-Laurent Poitou, in Buenos Aires as part of a strategic tour of Latin America that also included Brazil. The fundamental purpose of the meeting was to launch a new era in the industry by aligning the regional team with Horizons, the global transformation strategy that proposes an Augmented Ipsos model, based on the synergy between Human Intelligence (HI) and Artificial Intelligence (AI). The Horizons strategy is structured on three fundamental pillars designed to meet the demands of the current global market. Jean-Laurent Poitou reinforces in Buenos Aires the technological leadership of Ipsos by seeking to redefine market research through the concept of Augmented Ipsos, integrating the precision of human talent with cutting-edge technological tools. In these meetings, it was analyzed how the integration of science and technology is accelerating the evolution of the business and redefining the future of the research sector. Jean-Laurent Poitou stated that the Latin American teams are fully prepared for the application of this technological vision after productive exchanges on market trends. In turn, Aníbal Cantarián, CEO of Ipsos Argentina, highlighted that the visit reaffirms the strategic role of the country within the organization's global structure and the mutual commitment to innovation and sustainable growth in the region. During his stay in the Argentine capital, the executive held meetings with strategic clients, regional directors, and local collaborators. Finally, the HI + AI philosophy enhances the analytical capabilities of experts through generative AI tools, such as the proprietary Ipsos Facto platform.
